Auris
Context & Problem Space
In a crowded market of sound equipment, most e-commerce stores either overwhelm with tech jargon or feel sterile and transactional. Our challenge was to design a homepage that reflects emotion, clarity, and premium trust, from the first scroll.
About
Auris is a curated e-commerce experience built for audiophiles, musicians, and everyday listeners who crave quality sound. The goal was to craft a homepage that balances visual storytelling with intuitive usability, helping users explore premium sound gear effortlessly.
Auris is a digital storefront built to serve audio enthusiasts, casual listeners, and professionals seeking premium sound gear. The homepage is crafted with a product-first philosophy, merging minimal design with high-impact visuals. It reflects trust, sophistication, and clarity giving users everything they need, right from the first scroll.
The Challenge
In a crowded market of sound equipment, most e-commerce stores either overwhelm with tech jargon or feel sterile and transactional. Our challenge was to design a homepage that reflects emotion, clarity, and premium trust from the first scroll.
Target Users
Primary Users
Audiophiles and sound enthusiasts
Home studio creators and music producers
Shoppers looking for premium headphone options
Research & Inspiration
We studied brands like Bose, AIAIAI, and Marshall to understand how they merge design with storytelling. Users don’t just want specs—they want to feel what the product will sound like. We took inspiration from your VedaPay project, prioritizing:
White space for clarity
Visual hierarchy through bold typography
Familiar UI patterns with subtle motion cues
Goals
To design a modern, accessible, and trustworthy E-wallet application that simplifies the way individuals and small businesses manage their money. The app should support
Build a homepage that converts casual browsers into buyers
Clarity: Remove clutter, focus on product discovery, and simplify interactions
Engagement: Use scroll storytelling, micro-interactions, and visuals that connect
Conversion: Build clear CTAs and product entry points that drive browsing to buying
SiteMap
A site map is a visual representation of the structure and hierarchy of a website. It shows how the different pages and sections of a website are organized and connected. A site map can help with planning, designing, developing, and maintaining a website
Grid system Spacing
Desktop grid system : 2
The grid system is a way of organizing the layout of a user interface using rows and columns that can be adjusted according to different screen sizes and devices. The desktop grid system typically has 12 or 16 columns, while the tablet and mobile grid system usually has 8 or 4 columns, respectively. This allows for more flexibility and consistency in creating responsive and user-friendly designs.
Visual Design
Responsive Design
High fidelity is a term used to describe the level of detail and realism of a design or prototype. A high fidelity design is one that closely resembles the final product in terms of appearance, functionality, and interactivity. A high fidelity design can help to test the usability, feasibility, and desirability of a product before launching it to the market.
Responsive Design
High fidelity is a term used to describe the level of detail and realism of a design or prototype. A high fidelity design is one that closely resembles the final product in terms of appearance, functionality, and interactivity. A high fidelity design can help to test the usability, feasibility, and desirability of a product before launching it to the market.
PROTOTYPE
Testing & Feedback
We ran informal user testing with 8 users. Key feedback:
User Interviews (8 participants)
Feels premium and modern
Love the subtle animations—it feels alive.
Accessibility Features
Scalable layout for tablets and phones
Contrast-tested text and links
All images with alt attributes
Navigation is keyboard-friendly
CTA buttons readable and focusable
Success Metrics for UI/UX
Increase in CTA engagement above-the-fold
Scroll depth past testimonial and product sections
High conversion rate on “Shop Now” and newsletter opt-in
Mobile bounce rate reduction
Favorable usability feedback during testing
Conclusion
Auris delivers an experience rooted in clarity, trust, and sonic emotion. Every pixel is designed to honor the listener’s journey, it is a digital brand that focus on improving sound experience for audiophiles
PROTOTYPE
Role
UX & UI
Product Strategy
Branding
Website Development
TEAM
Duration and date
June 2025–July 2025
2 Months
You might also like
About Me
Know more about me
